MAFBEX 2011 : Taking you around the world in 5 days

The Biggest and Most Awaited Food ShowCASE of the Year at The WTC Manila THIS JUNE

FOR IMMEDIATE RELEASE - Following the incredible success of the Manila Food and Beverage Exposition 2010, MAFBEX 2011 offers to take every foodie’s palate around the world on June 15-19 from 10AM to 8PM. The 5-day food fest at the World Trade Center will draw in all sectors of the food and beverage industry by featuring a diverse array of food and beverage products and categories, innovative technologies, latest supplies, original and competitive services, and modern formulations from all over the globe. Get to explore the different tastes the Chefs of the World parade have to offer and the diverse showcases at the International Pavilion.

For the benefit of the ABS-CBN Foundation Inc, WORLDBEX Services International brings everyone yet again, a world-class show. “MAFBEX is committed to impart a comprehensive access to excellent food and beverage products, events, newsworthy information as we showcase a host of food services and products from every corner of the world,” Mr. Joseph Ang, WSI Founding Chairman says. With almost 400 booths of both foreign and local exhibitors on the show floor, MAFBEX 2011 definitely is the biggest and most awaited food show of the year.

Aside from its varied list of cooking demos, MAFBEX also has free seminars that cover major trends and issues relevant to all food enthusiasts, culinary students and professionals. These educational sessions include the following:

ON NEWS WORTHY INFO / HEALTH:
Mananging Diabetes Nekkutus through Diet
Updates on Philippine Food Safety Framework
You Are What You Eat – a walk through on the effects of foods to health
Dietary Management for Cardiovascular Disease

ON BUSINESS:
Eventology 101: Basic Event Management
Controlling Buffet Cost
How to start your own Beverages Catering Business
Branding 101: How to make your product standout in the market
Handling Guest Complaints
Basic Rules for Selling: Finding Success in Sales
Unstoppable Sales: The Need for Growing Profits in Events

ON HOW TOs:
Competitive Baking and Pastry
Kitchen Chemistry: A Peek into Modernist Cuisine
Junkfood Substitute
Cruisin’ 101
Food Styling
Italian 101
Cooking with your five senses

There are also interschool competitions co-organized by De La Salle-College of Saint Benilde School of Hotel Restaurant and Institution Management (SHRIM). It Includes competitions on Table Set-Ups, Mocktail Punch, Cake Decorating, Ice Carving to name a few. Also open to participants are the major contests including the Benildean Flair Factor, Flair Cup 2011 and MAFBEX Singing Idol. MAFBEX also features the Young Hoteliers Exposition (YHE), which showcases the talents of the SHRIM students of DLS-CSB. The event gives an opportunity to test the students’ ability in healthy competition and display unparallel professionalism.

Now on its 5th year, MAFBEX is the food industry professionals’ choice because the show meets the increasing industry demands. Aside from the anticipated foodies (consumers), the event is expected to draw in suppliers, manufacturers, distributors and retailers to discover unique finds in food, ingredients, equipment, and services that would help their companies run more efficiently, offer new products, and improve profitability. The tradeshow also aims to serve as an avenue for small to large-scale food businesses in attracting potential buyers and promoting local and international food business.

For more event information, you can visit www.worldbex.com or contact Worldbex Services International at (632) 531-6350/ 74; (632) 534- 1334; (632) 534- 3615.