Hotels versus Search Engines

By daomisyel -
We've been promoting several items around the net through our blogs also, including establishments. And below is the research conducted in the US Hotel Industry and the reasons why they're losing a lot of money in terms of branded search terms. 

U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Main reasons why hotels are being beaten in the searches

  • Prominence of Hotel Affiliates

  • Competition for audience between hotels and their affiliates

  • Hardest felt if affiliate actually has wider audience coverage than hotel.

  • Unintentional promotion of competitors

  • Mainly due to the fact that affiliates will also be inadvertently connected with the competitor

  • Suggestions coming out out in searches for other similar brands would also be the cost.

  • Tactics used by competitors and affiliates

  • Some affiliates intentionally drown the hotel's brand in order to further their own postion.

  • Competitors will also use tactics that will take down a brand name.


source:
http://searchenginewatch.com/article/2080647/U.S.-Hotel-Industry-Could-Be-Losing-1.9-Billion-From-Branded-Search-Terms

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