OPM, Mang Inasal and the Bloggers: In One Night

By daomisyel -

Why everybody loves Mang Inasal?

That is one good question that I would love to ask to all of my readers. Being the most loved brand today, Mang Inasal is one of the finest and first chicken barbecue or inasal served in our country. Serving all Filipinos with their own recipe of foods from pork and chicken barbecue, sulit burger meals and their pinoy style desserts. The prices were really affordable, a bonus points that captured each attention in choosing their own favorite menu. And, its 'rice all you can' promo that each dine in customers can avail.

Bloggers and Media Night
Celebrating the launch of the newest campaign called: I <3 Mang Inasal, a transformation on how we fell in love with Mang Inasal and looking forward to the bigger things that is about to happen. Held in TEATRINO in Promenade, Greenhills, announcing their upcoming activities adding two more reasons why we love Mang Inasal: the Mang Aawit Project, and the Grand Gadget Giveaway; and the announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills. That was a night full of surprises, entertainment, games and raffle.

Also we have learned how the brand struggled to compete with huge names in the food industry where as how did they overcome such kind of competition and reach out their audience, bringing Mang Inasal as the most loved food chain of today.


Love for OPM
An advocacy that also I support, expressing our love for OPM (Original Pilipino Music) which was also being shared that night. Mang Inasal's project, Mang Inasal Mang Aawit Music Advocacy Program's objective is to uplift and introduce Filipino talents in the local scene by providing new and original composition that reflect Filipino sentiments, values and spirit. There were about 8 local talents that debuted including 1:43 (Time for Love), Arnee Hidalgo, Aries Sales, Kiss Jane, Myrus, Onse, Sheng Belmonte, and Stephanie Dan.

QUOTE FROM THE PRESS RELEASE:
“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.

“Giving our new artists their much-deserved break is an inherent value to Mang Inasal. We as a company has also a humble before becoming one of the biggest fastfood chains in Philippines today,” adds Luzuriaga.

Mang Inasal Mang Aawit will be funding the recording of two promotional songs for every artist and the production of one music video that will be played heavily in close to 400 Mang Inasal stores nationwide. A compilation album of all these original songs will also be released within the year.

“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.

“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig
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